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Branding

What is branding?

Branding consists of building your brand image, with maximum relevance to the positioning of the company,
its target and its objectives. The goal: to make the brand identifiable and send a positive image. Within branding, we find graphic and language elements which together will contribute to making your brand unique.

What I offer you

A moodboard

After an initial discussion, I'll send you 3 moodboards, so that we can get a clear idea of your expectations.
On this basis, we'll start looking for a logo.

A logo

The logo is the most important part of your visual identity.
Even if it's a small element, often a word or a synthetic image, it's going to represent your whole company. It's the one that will be seen everywhere, in your e-mail signature, your communications, your advertising, and on your store. So it's important to have a high-quality logo! You need to study it particularly carefully, even if it means spending a little time on it, if you want to stand out in an ultra-competitive sector.

The logo must be thought through in relation to your brand positioning, and reflect your values. 

This logo will form the basis for all the other elements of the visual identity. We can then incorporate these elements into a graphic charter.

The graphic Guideline

The graphic Guideline is a user guide for your visual identity. During the creation of this guideline,
I'm gonna develop the various graphic elements that will reinforce your image.

You'll find in this document :

  • Your logo and all its variations

  • The colors and their codes

  • The typography used

  • A library of standard images

  • The icons, pictos and illustrations you've created

  • Examples of graphic applications: business card, rollup, flyer, social networks, website...


AND MORE

 

Marketing and communication tools

Once the guideline and logo have been validated, I bring your marketing materials to life. This includes your business cards, brochures, PowerPoint and World templates, activity reports, stationery and e-mail signatures. I then edit your content and update it according to your needs. For more information on my "marketing support" offers, click here!

 

Your social networks

To develop your new public image, I can create content for your social networks, as well as a feed and post templates featuring your company's graphic elements. For more information on my social networking services, click here!

 

The website

A website has become a must-have for any company. Once I've developed your visual identity and delivered your logo and graphic charter, I'll create a website that's both aesthetically pleasing and effective, using the graphic elements we've created together.I offer two types of website: showcase sites and e-shops. For more information on my web design services, click here!

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