Fiston
The best croissant
At the end of June 2024, my client decided to open a new establishment, Fiston, at the Artisanal in Wollue Saint Lambert. The concept of this project, which had been in the pipeline for several years, was to create 100% home-made delicious en cas products, all based on brioche. To bring his project to life, he entrusted me with the task of representing his world and designing a graphic charter that would best reflect the image of his project.
Year
2022
Mission
Rebranding
Packaging
Illustration
Context
Brand Designer
Tools
Photoshop
Illustrator
InDesign
Brief and challenge
Objective: To create a brand identity that is elegant yet warm, sober and timeless.
Challenge: The challenge here was to create a brand that was both modern and traditional, without falling into the bakery stereotype. It's in these situations that illustration is a great way of personifying the brand.
Creative process
01. LOGOTYPE
I chose a lower-case logo, making the name more intimate and friendly. What's more, the roundness of the letters reinforces the friendliness of the typography. I then changed the bar of the i and f to create a more beautiful overall harmony. In this way, the logo evokes a warm and intimate world.
02. COLORS AND TYPOGRAPHY
The choice of brown is crucial here. Although this colour is already widely used in the food industry, and particularly in cafés, it should not be overlooked. Its message works. Brown is warm, familiar and friendly. It is complemented by a pure, modern white that contrasts with the softness of the brown.
DARK BROWN
#491F1A
WHITE
#491F1A
DM SANS
DM sans brings sobriety and elegance to our identity. To soften the reading, all the texts will be in Fiston's brown.
Aa Aa
Black
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890/#$€%()""?!
1234
03. GRAPHIC UNIVERSE
Fiston's world is rich, crafty, warm and modern.
That's why I decided to develop an illustration style reminiscent of linocut and stamp. This concept will be used for our various communication objects at fiston.
Graphics and packaging
Result
Opened at the end of June, Fiston is already a great success, offering the residents of wollue saint lambert a quality, home-made, gourmet breakfast. You can follow their latest news on their Instagram page, or come and taste their delicious pastries for yourself!