Objectif Zéro
Center for expertise and advice on low-energy construction
From its previous name of PMP (Plateforme Maison Passive), the company entrusted the agency La Superboite with their global positioning and rebranding strategy. The creative team first defined the positioning strategy, then developed the name Objectif Zéro, more in line with the new strategy.
Year
2022
Mission
Rebranding
Branding
Context
La Superboite
Agency
Tools
Photoshop
Illustrator
InDesign
Brief and challenge
Brief : créer le rapport d'activité de 4wings pour l'année 2024,
en adaptant leur charte graphique au format voulu.
Challenge : produire des mises en pages qui font vivre les illustrations et la libellule de la fondation.
Result
Objectif Zéro's new visual identity is unveiled at an event in Gembloux.
It is also updated on their social networks, where they now have several thousand subscribers, as well as on Linkedin and Facebook.
Subsequently, in collaboration with La Superboite, the webdesign agency Poush created the Objectif Zéro website, following the visual identity we had developed.
Marketing Design
& Communication
To ensure effective communication, companies develop marketing strategies to influence their audience's decisions. I can design your flyers, newsletters, business cards, roll-ups, brochures, etc