
CFE-CGC
Union section
Called Confédération française de l'encadrement - Confédération générale des cadres, the union is divided into union sections within numerous companies. The section belonging to CNP Assurances called on me to ensure the graphic coherence of their communication, based on the tools provided by the general union.
Year
2023-2024
Mission
Branding
Layout
Illustration
Context
Graphic Designer
Tools
Photoshop
Illustrator
InDesign

Brief and challenge
Brief
Ensure a consistent identity and attract a younger audience, by modernizing their existing content. Regularly update their newsletters and communication content, as well as illustrating their professional election campaigns.
Challenge
Adapt to an existing visual identity that I'm allowed to modify slightly for the needs of the union section. Attract a new audience and be relevant in the layout to facilitate reading.
Translated with DeepL.com (free version)
Creative Process
CFE-CGC'S IDENTITY
CFECGC already has its own logo, as well as its characteristic range of colours, which you can find on their official website, https://www.cfecgc.org/.
So my first task was to adapt the union section's graphics to the CFE-CGC group's identity;

Graphic applications
NEWLETTERS
Every month, the members of the team publish a Newsletter dealing with company news, or presenting the union's ideas and projects. I'm responsible for defining a modular layout for this Newsletter, and for integrating the content.

Old visual identity of the union section

New Newsletter based on the union's identity

The professional election campaign
TOGETHER WE GO FURTHER
The theme of their elections is ‘together, we go further’.
I've been asked to create a concept around this phrase. I came up with several ideas (see sketch opposite). In the end, we chose to depict several scenes of team sport.



I chose to develop a flat design style that corresponds to the union's universe. To break away from the pink/blue binarity, I added lighter shades of blue to add depth.

FINAL POSTERS
The end result is four large illustrations reflecting our key concept: together, we go further.
These images will then be used as graphic elements in the communications materials for the professional elections campaign.
THE CAMPAIGN
We ended up using these illustrations for several leaflets and communication materials!







Result
The union has now adapted its union charter, with a more colourful and dynamic layout and illustrations that help it stand out from other unions and attract the sympathy of future members.