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Cinésprit

A spirit cinema club

Cinésprit is a fictional film club based in Brussels, Belgium.

It specialises in showing films about spirits, ghosts, shamans and witches.
To give this film club a high profile, I set about creating their visual identity: their activities needed to be reflected as clearly as possible in this new image.

Year
2021

Mission
Branding

Layout

Context

Personal

project

Tools
Photoshop

Illustrator

InDesign

Brief and challenge

GOALS

Create an original, impactful visual identity that is relevant to the theme;

Produce a logo, five posters and a program.

CHALLENGE 

The theme of spirits has already been widely explored: I needed to find a modern solution that wasn't too first-degree, allowing me to create a universe that was both strange and magical.

Creative process

02. COLORS AND TYPOGRAPHY

For the colors, I chose a fairly acidic, high-impact palette, with sharp contrasts that accentuate the weirdness of the visuals. The typeface family chosen evokes the world of magic and the ancient.

01. LOGOTYPE

For the logo, I had the idea of creating a polymorphic logo that varies according to the themes it addresses. I like the strangeness this personalization creates.

So we have a different logo for each cycle: ghosts, shamans, witches and found footage.

Graphics applications

01. POSTERS

One thing led to another, and the world of spirits led me to the world of shadows, and then to that of counter-forms. An image that reveals another,
it's an interesting concept for dealing with the spiritual.

pdf posters2.jpg
02. PROGRAM
Free_Book_Mockup_8.png
03. BUSINESS CARDS
Carte2.png
Carte1.png
logos-Noir_edited.jpg

Result

With Cinésprit, I was able to develop a visual identity for the cultural sector, which taught me a lot about color management and web interface creation.

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