
Entourloop
A clothing rental service for special occasions
ENTOURLOOP is a Charleroi-based company developing a concept: a clothing rental service for special occasions. In October 2021, the manager turned to La Superboite to take charge of creating the brand identity. As an intern at the agency, I was asked, along with another designer, to come up with an elegant and refined logo for the brand.
Year
2021
Mission
Logo
Branding
Context
La Superboite
Agency
Tools
Photoshop
Illustrator
InDesign
Brief and challenge
Goals
Create a new visual identity that is chic and elegant, effectively conveying the company's concept: a luxury clothing rental service.
Produce a logo and translate it into a full visual identity.
Challenge
Having never worked with this type of business before, I had to represent both the concept of recycling and a bohemian chic aesthetic.
Creative process
01. RESEARCHES

I chose the "Philosopher" font: it's elegant and feminine, and matches the brand image the customer wanted.

I realized that if I cut the word in half, the three o's in Entourloop would touch. So I decided to interlace them, to create a loop reminiscent of Entourloop's recycling concept.

I print out my word and draw in pencil several loop tests between the three O's. I then scan the version that seems most accurate.

Finally, I redrew my logo on Illustrator, obtaining this result.
02. UNION OF LOGOS
My colleague, on the other hand, has developed a logo without a concept, but with a finer typography that fits well with Entourloop's bohemian chic aesthetic. We decided to merge the two logos.
My logo
X
My colleague's logo
03. FINAL LOGO

Graphics applications



Result
Thanks to the loop linking the three O's in the name, I was able to illustrate the concept of recycling. This logo then served as the basis for a modern, high-impact visual identity.
Today, the client has adopted the provided graphic elements, and her brand is active.