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Entourloop

A clothing rental service for special occasions

ENTOURLOOP is a Charleroi-based company developing a concept: a clothing rental service for special occasions. In October 2021, the manager turned to La Superboite to take charge of creating the brand identity. As an intern for the agency, I was asked, along with another designer, to come up with an elegant and refined fashion logo.

Year
2021

Mission
Logo

Branding

Context
La Superboite

Agency

Tools
Photoshop

Illustrator

InDesign

Brief and challenge

GOALS

Create a new visual identity, chic and elegant, that visually conveys the company's concept: a luxury clothing rental service;

Produce a logo and translate it into a visual identity.

CHALLENGE

Having never been confronted with this type of business, I had to represent both the concept of recycling in a bohemian chic imagery.

Creative process

01. RESEARCHES

I chose the "Philosopher" font: it's elegant and feminine, and matches the brand image the customer wanted.

logoFichier 3LTlogo5.png

I realized that if I cut the word in half, the three o's in Entourloop would touch. So I decided to interlace them, to create a loop reminiscent of Entourloop's recycling concept.

logoFichier 4LTlogo5.png

I print out my word and draw in pencil several loop tests between the three O's. I then scan the version that seems most accurate.

logoFichier 5LTlogo5.png

Finally, I redrew my logo on Illustrator, obtaining this result.

02. UNION OF LOGOS

My colleague, on the other hand, has developed a logo without a concept, but with a finer typography that fits well with Entourloop's bohemian chic aesthetic. We decided to merge the two logos.

My logo

X

My colleague's logo

03. FINAL LOGO
Cover marche HD.jpg

Graphics applications

paper box luxury.jpg

Result

Thanks to the loop linking the three O's in the name, I was able to illustrate the concept of recycling. This logo was then used as the basis for a modern, high-impact visual identity.

Today, the customer has adopted the graphic elements provided and her brand is active.

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