Visual Identity
What is a visual identity?
It consists of creating a coherent brand image, in line with the company's positioning, its target and its objectives, to make it identifiable and convey a positive image.
What i propose :
1
Moodbard
After an initial discussion, I'll send you 3 moodboards so that we can get a clear idea of what you're looking for. On this basis, we can start looking for a logo.
2
A logo
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Multiple proposals: Several logo options will be created.
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Choice of final track: You can select the version that suits you best.
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Variations: The logo will be used on various media to ensure visual consistency.
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Logo pack: You will receive a pack including all the versions of the logo adapted to your needs.
3
A Graphic Guideline
The graphic charter is a user guide for your visual identity. It ensures that your brand image is consistent across different media. Its size depends on your specific needs.
It includes :
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Your logo and its variations.
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The colours and their codes.
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The typefaces used.
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A library of standard images.
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Icons, pictograms and illustrations created.
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Examples of graphic applications: business cards, rollups, flyers, social networks, website, etc.